People usually read books that are highly recommended and reviewed. The best advertising is “word of mouth” from satisfied customers. When enthusiastic fans contact you, encourage them to leave an honest review for your book.
Do not go out and solicit reviews from family and friends. You should never post fake reviews or use deceptive tactics to try and “game the system.” Don’t try to artificially inflate your book’s ratings by conspiring with fellow indie authors to post mutually flattering “customer reviews.” These unethical tactics only devalue the worth of reviews and hurt you and all indie authors in the